The results are in from Vermont’s other website contest — Politics VT has ranked this season’s best campaign websites. According to the Capitol Bureau, the grand prize goes to Peter Welch, 1st place ...

These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

Big campaigns used to follow a familiar script: Announce a bold goal, rally your community and celebrate once you crossed the finish line. But that playbook doesn’t work the way it used to. I’ve seen ...

The holiday season is a popular time of year for businesses to show their appreciation and do something special for their customers and employees. While these initiatives often require an upfront ...

It’s the most wonderful time of year. Yes, the holiday season—but more specifically, we’re talking about holiday campaign season. In a bid to get on your wish list, major brands are pulling out all ...

As shoppers begin dash to the mall and add gifts to their cart, there’s one one key sign that the holidays are within grasp. It’s not Santa’s sleigh, nor twinkling lights, but rather the campaigns ...