Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, ...

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

Ad-supported apps drew the vast majority of time spent watching connected TV in the first half of 2023, but the level of attention paid to streaming ads fell, according to a new report from TVision.

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Quality content is only one of many factors that determine success in today’s competitive FAST connected-TV (CTV) market. Overall viewer experience includes everything from fast load times and easy ...

The video above walks you through how to install the WAVY+ App on your CTV device. You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — ...

I’m not exaggerating when I say that at least once a day, every single day, I thank God that I no longer have to concern myself with dating apps. (To give you a sense of how long it’s been, the only ...

Pixalate’s research shows that the Bundle ID for ‘Paramount+’ (530168168) was No. 1 on Apple TV in November 2025, while ‘Hulu ...