Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

Streaming platforms, with growing football content, pushed the overall ad-supported share of all linear and streaming TV to ...

Siddharth Kumar Tewary, Founder of Swastik Stories, says building a multi-format IP universe ensures stories resonate across ...

Scale has always been an important factor for B2B advertisers. Whenever a new channel or targeting technique emerges that B2C advertisers are warming up to, B2B advertisers—particularly those that are ...

In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV, and video, a digital sector which has seen a boom due to recent social ...