Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In the ad in question — an Instagram Reels video posted by Tarte ...

All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.

On March 16, drugstore beauty brand Maybelline posted a photo of a beauty blogger on its Instagram — something the brand often does. The difference: This blogger, who has over 1.5 million followers on ...

She’s just bein’ Miley — and that’s officially okay! On Wednesday, Sept. 23, the Advertising Standards Authority ruled that Miley Cyrus’s MAC Viva Glam ads that debuted earlier this month on Sept. 8 ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...