Google is announcing a number of updates today to its AdMob mobile ad platform — the most-requested ones, according to Jonathan Alferness (Google’s direct of product management for mobile ads), are ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

At Google’s core is advertising, so it comes as little surprise that the company used its I/O developer conference today to announce a raft of changes heading to its various ad products. First up is ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

In the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features ...