The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but believe it or not, the classic emblem has surprisingly humble origins. If ...

NBA team Toronto Raptors is celebrating its 30th anniversary, and to mark the occasion it has unveiled a delightful new logo design. Like all the best logos, this one has bite – although in this case ...

The NFL has a shield, which is probably the way it should be, ice-cold and bedecked in red, white and blue, white stars (and white football) set against a blue field at the top. The NFL is, always has ...

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red. The ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official. "The NBA logo was ...

In many respects, Jerry West, the NBA great who died Wednesday at the age of 86, may be the most recognizable basketball player of all time. But it’s not just his Hall of Fame on-court prowess — nor ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

In Prime Video's new documentary, the story of one of the greatest players and executives in NBA history gets its due.

The pageantry of the NBA Finals has been washed away in the digital age, leaving the championship series between the Oklahoma City Thunder and Indiana Pacers unrecognizable from any other January ...

Jerry West will be forever be referred to in basketball circles as “The Logo.” LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has ...