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Subway recently ran a three-day, multichannel campaign focused on bizarre, "subliminal messaging," QSR Magazine reported. The sandwich chain deployed "bite-size ads" across platforms, including social ...

As marketers continue to experiment with different video ad lengths, the Research Intelligencer and Pollfish findings might throw some cold water on extra-short video ads, which have grown ...

Consumers shopping for insurance online last fall — using search terms such as "Obamacare plans," "ACA enroll" and "cheap health insurance" — were most often directed to websites that promote ...

Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...

As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives -- GroupM's Kate Scott-Dawkins and Horizon's Donnie ...

The Callner Brothers know exactly how commercials should look and sound, and they put that knowledge to good use with this funny, cliché-destroying short. With the short film Adman, the brothers ...