People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can ...

“When people create illusions by themselves, it’s often a bit random because we don’t know why some illusions work or not,” ...

New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer ...

Our survival depends upon our ability to observe the world around us accurately and reliably. Disturbances in visual perception occur in a range of psychiatric and neurodevelopmental diseases, ...

This is the fifth article in the Mind Matters series on the neuroscience behind visual illusions. Scientists did not invent the vast majority of visual illusions. Rather, they are the work of visual ...

Although recent research indicates that an increased sensitivity to visual appearances develops around 4 or 5 years of age, evidence from perceptual studies suggests that certain types of appearances, ...

Whether we’re staring at our phones, the page of a book, or the person across the table, the objects of our focus never stand in isolation; there are always other objects or people in our field of ...

When older adults tell stories, they often go off on tangents because they have trouble inhibiting other thoughts. New research shows how inhibition deficits also affect the way they see. Grandparents ...

Robert Pepperell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...