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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

Nielsen will now measure both Lionsgate’s FAST channel MovieSphere and MovieSphere Gold, the first contemporary all-movie ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...

Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV ...

Hallmark posted the largest increase in watch-time in October as viewership surged 11% compared to September. Hallmark’s ...

"Die Werbetreibenden geben Millionen von Dollar aus und brauchen diese Art von transparenten, von Dritten validierten Daten. Die Indian Premier League bringt Milliarden von Impressionen und Millionen ...

Erfahren Sie, was Nielsen-Quoten sind, wie sie berechnet werden und wie sie Ihnen dabei helfen können, fundierte Entscheidungen über Marketing und Zielgruppenansprache zu treffen.

Scoprite cosa sono gli ascolti Nielsen, come vengono calcolati e come possono aiutarvi a prendere decisioni informate in materia di marketing e di targeting del pubblico.

Dowiedz się, czym są oceny Nielsen, jak są obliczane i jak mogą pomóc w podejmowaniu świadomych decyzji marketingowych i kierowaniu reklam do odbiorców.