The most controversial call in this game saw Bills quarterback Josh Allen get ruled short of the line to gain on fourth-and-one early in the fourth quarter, despite it appearing he crossed the first-down marker. The referees looked at the replay and upheld the call on the field, much to the chagrin of Buffalo and their fans.

Buffalo’s No. 1 back rushed for 85 yards and two touchdowns on just 13 carries (6.5 YPC). He added another 49 yards receiving on three receptions in the loss. Despite his effectiveness, the back was somehow underutilized by the Bills in the conference championship.

Former Georgia RB now Buffalo Bills RB, James Cook makes incredible play for a touchdown against the Kansas Chiefs in the AFC Championship Game. WATCH: James C

Buffalo faced fourth-and-goal form the Chiefs' 1 with 2 minutes, 56 seconds left in the third quarter. Quarterback Josh Allen took a shotgun snap, ran an option and pitched the ball to Cook, who got low to the ground to try to evade safety Justin Reid.

In a budding instant classic, with Buffalo in position to take the lead for the first time all game at the end of the third quarter, Josh Allen and the Bills’ offense elected to put the ball in Cook’s hands on a fourth-and-goal play at the goal line.

After his TD against the Chiefs in the AFC Championship Game, Dalvin Cook gave brotherly love, setting the price tag for Bills RB James Cook.

Buffalo Bills running back James Cook goes for a 33-yard rush against the Kansas City Chiefs in the AFC Championship Game.

The Buffalo Bills are navigating through a gut-wrenching period after yet another postseason loss to the Kansas City Chiefs, marking their fourth consecutive

Watch the best plays from Buffalo Bills' running back James Cook's 2-touchdown performance vs. the Kansas City Chiefs in the 2024 AFC Championship Game.

The Bills lost yet another heartbreaker to the Chiefs and, although officials' decisions played a role, James Cook refuses to blame them.

It came down to a fourth-and-goal play, where James Cook stretched across the goal line from the Chiefs’ one-yard line after being hit by Nick Bolton. Despite the tough hit, the third-year back reached out midair, giving the Bills a 22-21 lead.