"My logo on the back of the shoe reminds me of being my true self on the court, being authentic and original. The white dove represents freedom, peace. The reiki symbol that is called 'Cho Ku Rei' ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The mining magnate will not be able to support candidates under the United Australia Party banner but still plans to bankroll “independent” Senate campaigns.

British tennis legend Andy Murray has confessed he had to be rescued off a ski slope after an ’embarrassing’ recent accident ...

The Tunisian is looking like the player that made three Slam finals from 2022 to 2023—i.e, capable of beating anyone.

The controversial mixed-gendered format of the Australian golf Open has been scrapped, with the tournament to revert to ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

On Tuesday, the WTA said it had completed its investigation on Vukov and that his suspension “remains in place.” It did not specify how much longer he would remain banned. The Croatian coach, who had ...

For a guy who comes from outside the world of golf, new LIV Golf CEO Scott O’Neil now occupies a hot seat among the game’s most powerful decision makers. After the New York native walked into the ...

Women’s tennis has returned to Cancun for the first time since the 2023 WTA Finals with the inauguration of the Cancun Tennis Open! This new WTA 125 tournament showcases the sport’s rising stars on ...

Scott opted to sit out the Australian Open for the first time since 2018 citing the need to rest after a taxing season, but ...