Analysts expect Coca-Cola to report fourth-quarter earnings per share of 52 cents, up from 49 cents in last year's fourth ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From child star to Oscar winner, Ke Huy Quan is one of Hollywood's best comeback stories. It isn't done: He's got his first ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

As shown below, PEP carries Gross Profit and EBITDA margins of 55% and 19%, respectively, and a Net Income Margin of 10%, all ...