In the mid-1980s, Pepsi scared its Coca-Cola competitors into changing the entire Coke formula, much to the displeasure of ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Analysts expect Coca-Cola to report fourth-quarter earnings per share of 52 cents, up from 49 cents in last year's fourth ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

In a reversal of the cliché, Costco announced that soon it will no longer serve Pepsi products at its food court, so hopefully Coke is okay. Ron Vachris, CEO of the warehouse retail giant ...

Heading into Sunday’s Daytona 500, set to begin an hour early at 1:30 p.m., Jeff Gordon’s impact and influence are still felt ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Coca-Cola shares have risen 18% since October 2023 but face new risks from tariffs, leading to a downgrade to a hold rating. Read my Q4 earnings preview on KO.

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.