Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

As shown below, PEP carries Gross Profit and EBITDA margins of 55% and 19%, respectively, and a Net Income Margin of 10%, all ...

Pershing Square Capital CEO Bill Ackman sparked controversy on social media platform X by criticizing The Coca-Cola Company ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Let's be honest, they're the best part of the big game.

Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.