Publicis doubles down on predictive measurement with the acquisition of AdgeAI Combined power of Adge’s proprietary measurement solutions and Publicis' end-to-end AI production platform, removes the ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Publicis doubles down on predictive measurement with the acquisition of AdgeAI Combined power of Adge's proprietary measurement solutions and Publicis' end-to-end AI production platform, removes the ...

Both of Arkansas' U.S. senators voted Thursday for legislation addressing housing affordability, as another Arkansas lawmaker prepares for talks to resolve differences between the bill and a similar ...

Collaboration connects AI discovery to actual revenue through intelligence, influence measurement, and verified payment ...

Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content ...

But the ideal conditions for run butter are actually a bit warmer. Cold cream will have a harder time turning into butter ...

While it has President Trump's support, the revised bill faces headwinds in the House, particularly over an institutional investor ban.

Discover how AI, interoperable tools, and view-through attribution are reshaping B2B marketing. Learn how marketers will drive measurable results, optimize campaigns, and prove value in 2026.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...