PBR’s Numbers Tell a Bigger Story: Bull Riding Enters a New Era of Growth

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...
WISN 12 News on MSN

PBR's 'Unleash the Beast' tour charges into Milwaukee

This weekend, Fiserv Forum is trading basketball for bull riding as PBR (Professional Bull Riders) brings its "Unleash the ...

PHOTOS: Denver PBR Chute Out at the National Western Stock Show

Denver Professional Bull Riders Chute Out at the Denver Coliseum at the National Western Stock Show in Denver, Colorado on Wednesday, January 14, 2025.

These country artists will headline concerts at 2026 CSU PBR event

Country artists Miranda Lambert and Bailey Zimmerman will headline concerts when the Professional Bull Riders return to CSU's ...
Sports Business Journal

PBR off to strong start for 2026 on TV, at the gate

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

Yee-haw! NYC has gone country — just in time for the rodeo to come to town

The Big Apple has gone country. On Friday, the Professional Bull Riders (PBR) “Unleash the Beast” arrives at Madison Square Garden for a three-day run. The New York City audience will be bigger than ...
K99

Big Country Names Announced as PBR Returns to Fort Collins This Summer

Colorado State University officials announced late on Monday evening that PBR (Professional Bull Riders) would be returning ...