Duke Blue Devils swingman Cooper Flagg has emerged as a standout figure in men's college basketball. The freshman sensation, with a NIL value is $4.

The aforementioned USC guard is a phenomenon with a national commercial and prime opportunity to win a title in her sophomore campaign. But Paige Bueckers is intent on hanging another banner in Gampel ...

WNBA Draft is poised to deliver one of the most electrifying showdowns in basketball history, with UConn’s Paige Bueckers and Notre Dame’s Olivia Miles locked in a high-stakes duel for the No. 1 pick.

Paige Bueckers and the 12-time reigning Big East regular season champions are entering the postseason with great momentum, ending conference play a perfect 18-0 after crushing Marquette.

NEW YORK (AP) — Doug Feinberg, an Associated Press Basketball Writer who has covered the women's game for nearly 20 years, ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Auburn’s success also landed Bruce Pearl coach of the year honors in voting released Tuesday. Pearl beat out Missouri’s ...

However, it still feels like she’s somewhat overlooked. Recently, ESPN pundit Stephen A. Smith called for people to start ...

That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial ... JuJu Watkins, Paige Bueckers and Sophia Wilson are the faces to represent that message.

As part of the campaign rollout, a Saturday Night Live commercial ... Bueckers rounds out the trio, bringing a low-maintenance, athlete-centric perspective to scalp care. “Paige has been a ...

The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Bay FC plays out of P ...