Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Industry observers hailed it as a 'marketing coup,' with one noting, “Pepsi landed the first blow in this latest round of the cola clash.” The ad, which temporarily rebranded the newspaper as ...

Despite a 58% jump since 2020, print ad growth flatlines at just 1% in 2024—TAM report signals industry slowdown. Print advertising maintained its position in 2024, witnessing a 58% increase in ...

Founded by Ridley Scott, RSA Films worked on “Gladiator II,” then joined Paramount Studios, Pepsi and the NFL to re-envision ...

TAM AdEx India has released ‘A Glimpse into Advertising Trends for Y 2024’ for print advertising. The report details the print AdEx trends for the year, highlighting valuable insights for ...

Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2023 were: Both Coca-Cola, Inc. and PepsiCo dropped in market share by about 5-6% ...

SAN FRANCISCO—The founder of the Museum of Failure, which celebrates product flops like Crystal Pepsi and a golf club that doubles as a urinal, has one wish for its highly anticipated exhibition ...