Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

In today’s consumer-centric retail and fashion market, data is king. And retailers and brands generate a lot of it. From sku-level product information to point of sale data, the numbers can help ...

Nasheb Ismaily is a seasoned big data and cloud software engineer. He currently works for Cloudera as a senior solutions engineer. As federal agencies grapple with increasing demands to meet the ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Prescriptive analytics is nothing short of automating your business. This was the silver lining as we explored the complexities of prescriptive analytics in our guide. While a lot of that complexity ...

Our lives are busier, more complex and face more constraints and uncertainty than ever before. This is especially true for brokers and consultants, who face an ever-growing mountain of data and ...

We’ve all heard the phrase “data-driven decisions” in reference to organizational leaders aspirations' to use hard facts and figures to inform their business decisions. In higher education, the core ...

Now and then, a terrific story falls through the cracks. But sometimes the topic is worth fighting for. That's the case when it comes to prescriptive analytics. Analyzing the data is one thing. Taking ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

Leveraging big data into actionable metrics is not only becoming necessary for understanding the legal climate and ensuring regulatory compliance, but also for evaluating whether a legal department is ...