When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...
When Lee Corso returned to Bloomington for the first time as ESPN "College GameDay" analyst and extraordinary picker, he didn't have a famed mascot headgear to wear. That changed this Indiana football ...
The Pop-Tarts Bowl postgame was full of shenanigans and sacrifices. All the attention immediately went to the Pop-Tarts mascots following BYU’s 25-21 win over Georgia Tech on Saturday, with the brand ...
It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...
Dubbed the People's National Championship, the college football game has become a viral sensation thanks to its toaster pastries Julio Aguilar/Getty The Pop-Tarts Bowl has become a viral sensation ...
Since the early days of gaming, video game mascots have been as important as the games themselves. These help establish a brand, and fans enjoy returning to play their favorite characters, which can ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results