The Windsor, Ont., owner of a sports drink that's popular with pro athletes — especially hockey players — says the company is ...

CELSIUS Energy Drinks sponsors the highly anticipated Jake Paul versus Mike Tyson heavyweight boxing match, set to air live ...

With the goal of sharing their love of whiskey and looking to dispel stereotypes about what women drink and in particular ...

with each channel playing an important role in amplifying the brand’s key launch messages – Posca Hydrate is the original sports drink of gladiators, Australia’s FIRST sugar-free sparkling ...

Is Pedialyte good for you? Discover the potential benefits and drawbacks of drinking this hydration beverage (even as an adult).

Beverage giant Keurig Dr Pepper is set to acquire Las Vegas-based sports beverage and lifestyle brand Ghost by 2025.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

From baseball in the 1800s to modern day college football, alcohol is big business — but not without problems.

Let’s take Red Bull Golden Letters as an example: this Tekken 8 tournament gets its name from two victory screens with golden ...