This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As company leader, Goodson ...

If you’re a brand on Twitter, are you absolutely sure you’re talking to your customers in the right way? I don’t mean in terms of your tweets. I’m talking about who is talking to them. When you first ...

If you love Sabra ads featuring Jeffrey Tambor, Jim Beam's ads with Willem Dafoe or Mila Kunis, the Heineken James Bond ad, the Baby Yoga branded content for Barilla WASA, or Pamper's pregnancy apps, ...

Featuring brand character Willie Creeks played by actor, William H Macy, StrawberryFrog bucked traditional spirits advertising formats to develop a disruptive full funnel campaign featuring a music ...

Agencies are putting their skills to work to salute moms as Mother's Day approaches. StrawberryFrog is using the holiday to spark a conversation about the challenges faced by working mothers. Meantime ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

Strawberryfrog India has won the business for watch brand Xylys after a multi-agency pitch. Xylys, a Swiss-made Indian premium watch, was launched in 2006 in a category dominated by well-known ...

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. Scott Goodson is the founder and CEO of StrawberryFrog, the world's ...

In a poll last month, the readers of Adweek chose StrawberryFrog as the agency that would be the hottest agency in the United States in 2008. Almost at the same time came the announcement that ...