The LEGO She Built That initiative celebrates creativity across genders and highlights sets that girls love to build and play with, from adorable animals to immersive world-building themes that appeal ...

The 2026 collection launches with five distinct characters, each designed to celebrate the diverse world kids live in today.

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

From Game Boys to Tamagotchis, classic toys from the 90s are experiencing a surge in value. Find out if you've one of these ...

Most of us don’t think of our childhood toys as political. They were just there, scattered across the living room floor, stacked on shelves, or monopolizing the dining room table. But according to ...

An array of 'KPop Demon Hunters' toys and other merch inspired by the movie are set to be released in 2026 and 2027.

Toy makers are banking on a slew of blockbuster movies in 2026 to spark fresh demand after President Trump’s tariffs last year left manufacturers reeling. More than a dozen major kids movies are ...

The story of the Easy-Bake Oven begins with pretzels. In the early 1960s, Norman Shapiro was walking through New York City when he spotted vendors keeping pretzels warm with small ovens. Shapiro was ...

American Girl's redesigned historical dolls spark fierce backlash from longtime fans who say the modern makeover "ruins the whole point" of the beloved toys.

Mattel and Hasbro are banking on the continued popularity of "KPop Demon Hunters," releasing new toy lines of the popular Netflix animated film that released last summer. The toy companies announced ...

Rounding out the edit is the Womanizer Liberty 2, priced at £79.99, down from £89.99, which is a compact, travel-friendly option approved by Katie Price. Designed for use on the go, it features eight ...

WASHINGTON — McDonald’s is tapping into nostalgia with the return of a fan-favorite Happy Meal toy from the late 1980s and early 1990s. The fast-food giant it is bringing back its iconic Changeables ...