Delta Air Lines says it is rolling out "personalized fares," which sounds benign and even sweet, but is precisely the opposite.

SAN FRANCISCO (AP) — Apple shook off a thicket of tariffs and a botched entry into artificial intelligence to accelerate its ...

Delta Air Lines plans to use more artificial intelligence to price its domestic tickets to get closer to what people may be willing to pay.

It was 1988, and Veteran pilot Alastair Rosenschein was flying a Boeing 747 packed with 400 passengers from London to Nairobi ...

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored. We don’t need to remind readers how much data an airline like Delta ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

On Tuesday, the Contra Costa County Sheriff’s Office announced the arrest of 45-year-old Jennifer Powell on charges involving ...

Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.