Delta Air Lines plans to use more artificial intelligence to price its domestic tickets to get closer to what people may be willing to pay.

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets ...