Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

National Ice Cream Day 2025 falls on Sunday, July 20. Here's where you can scoop up deals and freebies on the day.

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Cruise Hive has another weekly news update for you, including ship problems, opening of Celebration Key, Carnival's loyalty explanation and more!

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.