Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Most consumers say they want better discounts, according to a Kobie survey.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Cruise Hive has another weekly news update for you, including ship problems, opening of Celebration Key, Carnival's loyalty ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

With the launch of Club JSX, travelers can earn rewards while flying in comfort on JSX's public charter flights.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

Chase Ultimate Rewards are among the most valuable and flexible credit card points. They can be used for luxurious travel, ...