Mattel pulled the dolls off store shelves shortly after the shopper created the X post and made the products unavailable for ...
So, Mattel has an ROCE of 13%. On its own, that's a standard return, however it's much better than the 11% generated by the Leisure industry.
Case in point: Not one person fact-checked or copy-edited the back of the Wicked doll packaging? No one in the Mattel ...