Future Hall of Famer Sidney Crosby isn’t waiting for a gold retirement watch. He’s already bought into a Swiss company that ...

Everyone thinks the Penguins’ captain could play for another 10 years, but, with today’s announcement, he may be considering ...

From Rolex to Grand Seiko, here are all the headliners from Watches and Wonders Geneva, the biggest release party in high-end ...

Sidney Crosby, Pittsburgh Penguins legend, has joined Swiss watchmaking company NORQAIN as a shareholder and brand ambassador ...

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the ...

From “Sid the Kid” to a three-time Stanley Cup champion, Sidney Crosby has donned many labels throughout his legendary NHL ...

The Pittsburgh Penguins captain now has an ownership stake in a Swiss watchmaking company NORQAIN, thanks to former NHL ...

Crosby first became familiar with the watch company Norqain at the 2019 NHL All-Star Game in San Jose, California, when the ...

Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

Growing Swiss company NORQAIN announced on Wednesday the Pittsburgh Penguins captain is coming aboard as an investor and ...

Watches and Wonders 2025 kicks off ✓ Fratello is your front-row ticket to coverage on all the novelties! ✓ Stay tuned! ✓ ...