An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...