With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on investment and needs to be retired.

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

There are now just two brands remaining in the race to crown Marketing Week’s marketing initiative of the year. Bluey and ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...