Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount.