The name of TKO Group Holdings’ new boxing venture will be Zuffa Boxing, Dana White confirmed to SBJ, fulfilling a ...

CFP Exec Dir Rich Clark on Wednesday said pretty much everything’s on the table when it comes to what the format should look like in 2026 and beyond.

Mark Walter’s pending $10B purchase of the Lakers was an offer that controlling owner Jeanie Buss could not refuse at a time ...

The June 18 edition of the SBJ Marketing newsletter features news on Wasserman winning the account for Swiss watchmaker ...

FIFA displayed anti-racism and discrimination messaging at the Club World Cup for the first time on Wednesday following a ...

The FanDuel Sportsbook lounge inside PHX Arena will become a lounge and will cease sportsbook operations as of July 24.

MLB Commissioner Rob Manfred discussed the importance of the next national media rights deal in trying to increase franchise ...

The June 18 edition of the SBJ Tech newsletter features a discussion with Cosm and the Premier Lacrosse League about the ...

Wasserman has emerged victorious in an agency shootout to win global strategy and activation and creative duties backing ...

The Buss family has entered an agreement to sell majority ownership of the Lakers to Dodgers owner Mark Walter.

A fifth sponsor has left the IOC’s TOP program, with Intel declining to renew its deal, according to a report from Zeus Files ...

Messi's teammate, F Luis Suarez, is also maintaining his second spot in the jersey sales rankings for the second straight ...