President Donald Trump on Monday weighed in on clothing brand American Eagle’s provocative new ad campaign, praising its star, Sydney Sweeney, in remarks that appeared to boost the company’s stock price.

President Donald Trump offered praise Monday for actress Sydney Sweeney amid backlash over her denim ad campaign with American Eagle. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.