The Belle of Baton Rouge Hotel has rebranded as Bally’s Baton Rouge Hotel. The announcement follows the recent merger of Bally’s Corporation with the Belle’s parent company, The Queen Casino & Entertainment Inc.

A Baton Rouge casino announced a hotel brand after a recent merger and renovation to remodel the property. The Belle of Baton Rouge Hotel was rebranded to Bally’s Baton Rouge Hotel after a merger of Bally’s Corporation and the casino’s parent company.

Workers started putting signs on three sides of the hotel Monday morning, a process that will take much of the week. Reservations are being accepted at the 242-room hotel, which is set to open March 31.

The Belle of Baton Rouge has officially rebranded as Bally’s Baton Rouge. The move follows the recent merger of Bally’s Corporation with The Queen Casino & Entertainment Inc., the parent company of the Belle.