Held in Jeddah, Saudi Arabia, the annual festival welcomed a slew of Hollywood stars during the opening ceremony on Thursday.

Celebrities like Paulina Porizkova, Cindy Crawford and Brooke Shields can’t get enough of Jones Road’s hero product, the ...

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. OAKLAND, Calif.--(BUSINESS WIRE ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. e.l.f. Cosmetics, a brand from ...

Still, the sheer Gucci dress she wore to a New York Fashion Week event on Thursday deserves all the superlatives. A little bit Victorian, but at the same time an “only in 2025” look, the dress is made ...

Google Ads will soon allow advertisers to place ads for "Mature Cosmetic Procedures." This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise for cosmetic ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand’s new commercial, Rife and drag queen Heidi N Closet star as ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...