It’s that time, and once again NBC and streaming service Peacock will be the primary U.S. platforms for coverage of the 2026 Winter Olympics from Milan-Cortina, Italy.

With a long and storied history in cold-weather sports, Italy will host the Winter Olympic Games for the third time in 2026.

In the business of gold medals, the U.S. is betting on a portfolio of human assets that balances the stability of legends like Mikaela Shiffrin and Lindsey Vonn with the high-growth potential of "unic...