Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may ...

Isom’s response is a perfect example: While Delta is busy pitching its AI model as smart business, American is making a very ...

Delta Air Lines is revolutionizing how it prices tickets by using artificial intelligence to pinpoint the maximum amount each ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta's decision to use AI to set ricket prices is the latest example of airlines nickeling and diming passengers.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...