Raphael Gomes tries Kraft official mac and cheese gummies.

Kraft Heinz's declining dominance in the mac and cheese industry has been blamed on cost-cutting and bad management decisions. But the company's biggest challenge is that the rules of indulgence have ...

Scratching that nostalgic itch.

Kraft Heinz has long been America’s go-to when it comes to mac and cheese. But that dominance is starting to crack. The Chicago-based food giant has seen its grip on the category loosen as upstart ...

Kraft Heinz KHC-0.04%decrease; red down pointing triangle has all but owned the supermarket macaroni-and-cheese aisle for decades. So when the first boxes of an upscale brand called Goodles landed on ...

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Walmart shoppers were in a frenzy for Kraft on Black Friday, buying all the food manufacturer’s flat-screen-sized, 65-inch boxes of macaroni and cheese in minutes. The special-edition product was ...

A Black Friday novelty bulk box of Kraft Mac & Cheese sold out almost instantly, according to shoppers. The 65-Inch Mac Friday Box, which was sold at Walmart and went on sale online at midnight on ...