Bellamy had asked to try makeup for a long time, but her mom told Newsweek that she "took it upon herself to level up her ...

Beauty writer Eve Rowlands tested out three of Maybelline's newest mascara colours and one of them made her eyes pop ...

Discover a step-by-step no-makeup makeup routine that enhances your natural beauty without looking overdone. Watch as our ...

Forget flaking or fallout, this year’s best mascaras deliver on wear and performance. There’s a level of risk that comes with ...

In this month’s Beauty Insider: Miley Cyrus, the new global face of Maybelline New York, reimagines the brand’s iconic jingle ...

How to Create a Dramatic Smoky Eye Using Only 5 Top-Rated Products from Amazon The wedding season is here, and your cocktail ...

Find four mascaras with dense colour, long-lasting effect, and brilliant volume of the lashes. These best sellers provide ...

Comedian Celeste Barber launched her own makeup brand Booie Beauty into Woolworths supermarkets across the country.

It’s true: whether you have small eyes, hooded eyes, round, or deep-set, the simplest of eye make-up tricks can transform ...

As AI video tools explode and audiences tire of guessing what’s real, marketers are leaning into analogue experiences and “no ...

ADDING a bow to a beautifully wrapped gift, Amy Grayland smiled to herself, knowing the Christmas present cost her nothing.

Mascara is a staple cosmetic product used to enhance the eyelashes, making them appear longer, fuller, and darker. It comes ...