Apple CEO Tim Cook pledged to expand the company's investments in China during his latest visit to the country, signaling ...

Cook is currently in China for the second time this year, promoting the delayed launch of the iPhone Air in the Asian nation.

The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as ...

The streaming service once known as Apple TV+ has quietly dropped the “+” — a small change that could mark the start of a ...

John Ternus, Apple’s Vice President of Hardware Engineering, is being mentioned as a potential successor to the company’s ...

Apple Inc. is preparing to expand the roles of some top executives in response to the pending departure of longtime Chief ...

Apple is restructuring leadership following COO Jeff Williams' retirement. Eddy Cue will now oversee health and fitness, ...

Services chief Eddy Cue will gain supervision over Apple's health and fitness teams, Craig Federighi, head of software ...

Apple is likely to organise at least one more event this year. Here are possible dates with a view to previous years.

The shoes were designed by Sashiko Gals, a Japanese artisan group. Cook has a history of being spotted in one-of-a-kind Nikes. Tim Cook's shoe game is quite unique. The Apple CEO gushed in social ...

Apple CEO Tim Cook visited Tokyo to attend the reopening of Apple Ginza, the company’s first retail store outside the U.S. Originally opened in 2003, the store was temporarily relocated in 2022 during ...

Tim Cook has just toured some of Japan's most famous game-related locations, calling it a "gamer's paradise." Here's everything we know. Pictured: Tim Cook meets Pikachu in a visit to Pokémon's HQ. / ...