WWE has entered into a new partnership with Playmobil, a German company best known for making toys for younger children.

"WWE and Mattel, Inc. today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook When it comes to merchandise, WWE is not shy about utilizing their stars to make money. Whether it ...

WWE and Mattel have announced a multi-year extension to their global licensing agreement. The partnership will see the toy company continue to produce WWE action figures, accessories, playsets, ...

WWE is teaming up with Playmobil. The deal kicks off in July 2026 and will feature Playmobil figures of Roman Reigns, Cody ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook San Diego Comic-Con is making a comeback, and Mattel and WWE aren’t about to miss out on all the ...

Mattel's WWE line went retro last year, and collectors have loved every second of it. The initial 12 figures in the line had a healthy mix of old stars (Stone Cold Steve Austin, The Rock, Mankind, ...

Despite their small stature, they've been an integral part in the growth and success of the WWE since being introduced in the mid-1980s. Ask any young wrestling fan or avid adult collector what their ...

Mattel is ready to launch some exclusive announcements for Comic-Con@Home (an online convention event that takes place July 22-26) and we pity the fool that misses out on this one. Mr. T™ is ready to ...

A new logo for WWE Raw appears to have been leaked on packaging for WWE Mattel action figures. The logo, spotted by @Berserker1973 on Main Event 2-Pack action figures, is a departure from the current ...