In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about ...

Delta Air Lines plans to use more artificial intelligence to price its domestic tickets to get closer to what people may be willing to pay.

Delta Air Lines is making headlines after revealing plans to double down on using AI to dynamically set ticket pricing.

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

One of the nation's biggest airlines, Delta, is making headlines after its president revealed plans to double down on using ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.

Delta Air Lines says it is rolling out "personalized fares," which sounds benign and even sweet, but is precisely the opposite.

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses ...