Elon Musk’s AI startup xAI has rolled out a new feature for its Grok chatbot called Grok Imagine, which allows users to turn text and images into short AI-generated videos. Among its four animation styles is a controversial 'Spicy' mode that enables NSFW content, including nudity and sexualised videos.

Elon Musk’s Grok AI now includes a “spicy mode” that lets users generate semi-nude and adult-themed videos from text prompts. Available to SuperGrok and Premium+ users on X, the tool pushes the boundaries of generative AI while raising concerns about moderation and misuse.

Grok’s NSFW credentials now extend to xAI’s new image and video generator. Grok Imagine is exclusive to paying SuperGrok and Premium+ X subscribers and, as reported by TechCrunch, has a baked-in text-to-image and video feature with a number of modes that dictate its results.