Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits that go beyond the occasional coupon.