All three products are expected to carry a premium price, even for their base models. For example, Apple's forthcoming foldable smartphone, the iPhone Fold, which Gurman says could carry the "Ultra" ...

Apple Inc.’s artificial intelligence struggles are rippling through its product plans, forcing the company to delay a long-in-the-works smart home display until later this year, according to people ...

Apple doesn't check for proof of eligibility for its online Education Store, opening up discounts for Macs and iPads.

This is just yet another reminder to remain alert when shopping for a laptop, or anything else for that matter.

Tech analyst Paolo Pescatore said adding the premium MacBook Ultra would "signal a clear shift in strategy" for Apple. "If this turns out to be the case, then Apple appears to be ...

Apple is looking to push even further into premium pricing with a new range of Ultra products expected to launch in the coming months.

In reality, the MacBook Neo is very much in keeping with Apple’s traditions dating back to the days of Steve Jobs. Ultimately ...

The M-Series iMac models have been rocking funky hues since before the new rainbow-kissed MacBook Neo models were a glimmer in Tim Cook’s eye. And now, according to Gurman’s s ...

The MacBook Neo might just eclipse the iPhone Air as the most interesting Apple product in years. This machine offers buyers ...

The most polarizing aspect of the MacBook Neo is its “Phone Chip.” Powering the Neo is the A18 Pro, the same 3nm silicon ...

What a lovely new MacBook you have there — what a shame if it were to get immediately scratched the minute you shoved it into your backpack ...

Or as a user in the Facebook group “Apple Users” put it more succinctly: “That new $599 Apple Neo MacBook is a major ...