Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

Crosby is now a business partner with Mark Streit, a former NHL defenseman who won a Stanley Cup with Crosby in Pittsburgh, ...

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the ...

Sidney Crosby, Pittsburgh Penguins legend, has joined Swiss watchmaking company NORQAIN as a shareholder and brand ambassador ...

The Pittsburgh Penguins captain now has an ownership stake in a Swiss watchmaking company NORQAIN, thanks to former NHL ...

Growing Swiss company NORQAIN announced on Wednesday the Pittsburgh Penguins captain is coming aboard as an investor and ...

Future Hall of Famer Sidney Crosby isn’t waiting for a gold retirement watch. He’s already bought into a Swiss company that ...

From “Sid the Kid” to a three-time Stanley Cup champion, Sidney Crosby has donned many labels throughout his legendary NHL ...

The habs have only nine games left to play in their last push towards the playoffs (or the no man’s land). The team is ...

Sidney Crosby isn't just the face of the Pittsburgh Penguins. The NHL star is now also the face of luxury watch brand Norqain in North America. Crosby is going beyond serving as a brand ambassador; ...