McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

E arlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

“Consumers responded favorably to the return of the Snack Wrap,” R.J. Hottovy, head of analytical research with Placer.ai, ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...