Clayton joined American Airlines in 2014 and was most recently VP of communications and marketing. Her new role, which was ...

Interpublic Group of Cos. has completed its sale of R/GA to a management-led buyout group backed by Los Angeles-based private ...

Apple’s musical spot from Brazil, Kleenex’s tearjerker movie ratings and a fancy parking-lot stunt by Oatly.

While fast food chains have long conducted private franchisee meetings to preview upcoming menu innovations and marketing ...

From celebrity comedy to a somber, issues-driven social experiment, we had a bit of everything in this week’s top 5. Notably, two in-house campaigns topped the list: one an impressive exercise in ...

Aquila is staffing up, expanding its research panel to 5,000 households and preparing to sign a TV measurement partner.

The DTC category disrupted retail and strategies have shifted in the last 15 years; brands such as Warby Parker, Rare Beauty ...

As country music crossovers draw more fans into the genre, marketers are taking note and partnering with country music artists. Oreo, Flipz, Coffee mate, Tubi, Whataburger, Nerds and Hardee’s are ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and Battlefield, has appointed WPP’s GroupM as its globa ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

Moss was recently introduced to an artist, Sara Pope, who specializes in lip portraits. Moss, Ebert and Zaveri saw Pope’s paintings as a potentially powerful representation of the importance of a ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...