Gojo has a "large base and deep relationships in the fast-growing B2B channel," according to CEO Linda Rendle, providing ...

Every CPG's AI journey is wildly different. Some businesses take on a measured, exploratory approach — dipping their toes into various use cases before committing to scalability. Others jump into the ...

Attendees of the Consumer Goods Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in a video Q&A session. From understanding the future of agentic ...

To match real-time demand sensing, the company has made investments to better respond to immediate spikes, such as viral moments caused by an influencer’s video. For example, its Hefei, China, factory ...

Take a look at how major companies are setting the stage for a year defined by data-informed decisions, seamless social commerce and the relentless pursuit of consumer-centricity.

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Perhaps the most anticipated as it has quickly become the latest buzzword in AI, agentic technologies will bring increased autonomy to virtual workforces, allowing AI agents to make decisions that can ...

Jonathan Wells, senior director of demand management at Blount Fine Foods, said in a statement that the investment has provided the company with long-term planning capabilities. The company can now ...

Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...

Coty recently completed its ERP migration to S/4 HANA. Expected benefits include increased operational efficiency and cost savings related to automation, standardization, and more control over global ...